Social Media Is Worthless In Elections
By Chris Roberts : sfweekly – excerpt
As if infiltrated by Silicon Valley brand managers — as if — political campaigns have embraced social media full-bore.
Donald Trump is a professional instigator on the Twitters, President Barack Obama has an Instagram, and every contender for a presidential nomination has begun using Facebook to target you, who hopefully will then go out and vote.
Except you won’t — at least not because of social media.
Not to blame millennials, but to blame millennials for a second, young people don’t vote (or rather, they don’t vote even more than everyone else, who are also bad at voting). Only eight percent of 18 to 24 year olds in California voted in the last election.
And according to a recent University of California Berkeley study, use of millennials’ beloved social media has no impact on voter turnout. Is it too soon to blame social media?… (more)
Not sure how accurate the studies are that went into this theory, and, I don’t know what it is like in the rest of the country, but a lot of non-millennials in the SF Bay Area are pretty adapt with social media and they do vote. Lately, the radical movement is attracting a large number of youth who are beating the streets for votes and they will be voting this time.
The folks showing at taking over City Hall and marching in the Mission were all activated via social media. Many of the lessons learned during occupy are being used now during this election and will continue to develop as we go into the presidential 2016 battles.