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San Francisco’s largest corporations urge you not to support Our City Our Home.

August 10, 2018

rightprioritywrongapproach – excerpt (includes headline visuals)

Because we care about homelessness…

but we care more about our tax breaks.

Right Priority.  Wrong Approach.

Right Priority Wrong Approach was created by the San Francisco Chamber of Commerce. Since 1850, the Chamber has prioritized the interests of the City’s largest corporations over the needs of our residents. Those corporations have promised us so much money to oppose Our City Our Home that we hired two different fancy political consultants: BMWL & Partners and 50+1 Strategies. They launched our right priority wrong approach slogan by planting a favorable story in the Chronicle. But somehow, with all of this political brainpower, nobody thought to register this domain name first. Oops!

When you can’t match their funds fight back with humor. A new parody web site:


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